![](https://cdn.myportfolio.com/dba2650e-25d9-42b2-ba8c-6a99cec5d56d/a850131a-8774-428c-ade8-7dc28bf43004_rw_1920.png?h=abe2076ab7349d3aa22d7f6773014f3f)
Diversify revenue streams to keep your startup afloat
Challenge
Self-initiated project to create a playful conceptual hero illustration. Inspired by an article about diversifying revenue streams to keep your startup afloat.
![Rough concept sketched in Procreate](https://cdn.myportfolio.com/dba2650e-25d9-42b2-ba8c-6a99cec5d56d/6439f208-c5fd-4cec-8d55-598aa6bf290b_rw_1920.png?h=e3f084985b2ad0764013440a995ab66b)
Rough concept sketched in Procreate
![Refined vector lineart](https://cdn.myportfolio.com/dba2650e-25d9-42b2-ba8c-6a99cec5d56d/8d609a2f-2bea-4cfe-bf7e-c2af078bf8c6_rw_3840.png?h=928bd169d3ba43e801138eb6876af7c1)
Refined vector lineart
![Colour blocking in Adobe Illustrator](https://cdn.myportfolio.com/dba2650e-25d9-42b2-ba8c-6a99cec5d56d/83c97e13-7cb7-4937-a16f-5492ccfd8655_rw_1920.png?h=26dcdf06ef460157bfceeeb2a152d02e)
Colour blocking in Adobe Illustrator
Outcome
The concept focuses on providing a fertile environment for a new business to thrive and grow. I wanted to have a little fun with the topic, choosing bright, bold colours to reflect an optimistic future, and applying texture to add depth and warmth to the vectors.