Mural mockup for a restaurant offering a plant-based meat alternative menu
One of my favourite illustrators, Christopher DeLorenzo, set this brief as part of the Inkygoodness 28-Day Branding Illustration Challenge.
Challenge
Take inspiration from the four brand narrative illustrations that you've already created for a meat alternative food brand, and create an engaging mural for their restaurant wall.
Curious by name, curious by nature
Inspiring good through tasty goodness
Powered by positivity
Flavoursome food for everyone
Brand narrative illustrations for inspiration
Initial mural concept sketch
Updated sketch based on Chris's feedback
Initial and revised concept sketches
Final vector artwork for the wall mural
Outcome
I created a playful scene with whimsical characters powered by veggie vehicles to tie in with the brand's curious and energetic personality. Brand colour accents add focus to the plant-based ingredients.
I was thrilled to receive a commendation from Chris DeLorenzo for this project. His tips and feedback were a big help in strengthening the story behind my illustration.
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This is one of four mock project briefs set by Inkygoodness Collective, as part of their 28-Day Branding Illustration Challenge for artists and illustrators.
Artwork has not been commissioned and is in no way affiliated with or licensed by Christopher de Lorenzo. Copyright remains with the artist.
