I like the briefs other people find awkward. The dry ones, the technical ones, the ones that are hard to put into words. I dig out the simple idea underneath and turn it into something people understand straight away.

Bold characters, limited palettes, real emotion, no clutter. Playful to look at, but the thinking behind it isn't. 

I'm best where a serious, science-backed subject needs to feel warm and reach a wide audience without being dumbed down. Wellbeing, health, education, and tech that wants to feel human.

My background's in Fine Art, UI/UX, and EdTech, so I design for the people who usually get left out. I've also written my share of HTML and CSS, so I know how a design gets built, and I hand it over ready to go.