I read Carol Dweck's book 'Mindset: The new psychology of success' many moons ago. It showed me how — by consciously adjusting my perspective — I can positively affect my response to a situation. Looking through the lens of a growth mindset helps me recognise opportunities in challenges, and makes me more open to trying new things.
When I read Lifehack's article about 'How to develop a growth mindset for business growth', I wanted to tell the story of how a business leader's growth mindset can have a positive impact on teams in the workplace, rather than seeing it from an individual standpoint.
Self-initiated project to show how a growth mindset in business leaders encourages collaboration, promotes learning and empowers their employees.
The illustration concept centres around the areas business leaders can cultivate in their organisation to promote a supportive and positive working environment - collaboration, continuous learning, and leading by example.
I wanted the vibrant, saturated colour choice to stand out from traditional corporate colour palettes and reflect the positive change a growth mindset can bring to a company.